Therapedic Unveils Green Ecotouch Bedding
David Perry -- Furniture Today, August 16, 2011
LAS VEGAS - Top 10 bedding producer Therapedic International is entering the green bedding arena with a four-bed line of eco-friendly models that feature an exclusive foam.
The new EcoTouch line meets consumer and retailer needs, according to Gerry Borreggine, CEO of the Princeton, N.J.-based bedding producer.
"We waited for the right time before entering into the green market and recognize there is great opportunity for growth in the value priced, ecofriendly bedding segment," Borreggine said. "Building on the growing market share of ecofriendly mattresses, we created the EcoTouch line in response to consumers' desire for quality, environmentally friendly beds and retailer demand for competitive price points."
He said that one of the most unique features of EcoTouch is its layers, which are made entirely from soy-based foams.
The core is high-density soy foam and is topped with five-pounds of soy-based memory foam. The inner section is molded and features ergonomically designed extrusions. The top layer of foam is memory foam, with surface modifications designed to improve firmness and increase comfort, according to Borreggine.
Therapedic says the Eco-Touch line is "100% breathable," using open-cell foam. That allows the foam to sleep cooler, and makes it much more comfortable than other memory foam mattresses, the company said.
Additionally, the soy-based foam used in the EcoTouch line has received the Oeko-Tex Certificate of Purity, Borreggine said.
"We know that with a new product like EcoTouch, exclusivity is a must," he said. "Therapedic has secured a guaranteed exclusive with the manufacturer of the foam for this product. We are anticipating that most, if not all of our licensees - both domestically and internationally - will manufacture the EcoTouch series."
Therapedic's Las Vegas Market showroom is World Market Center B-822.
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