Braxton Culler to produce Libby Langdon upholstery line
Will be first licensed furniture line for celebrity designer
Gary Evans -- Furniture Today, August 16, 2011
HIGH POINT — Celebrity design guru, author and TV personality Libby Langdon has partnered with Braxton Culler Inc. to produce her first licensed furniture collection, an upholstery line to debut this fall.
"We see the decision to partner with Libby Langdon to produce a licensed furniture collection as a bold marketing move that will both broaden our product offerings and introduce our company to a new, and growing constituencies of customers," said Braxton Culler, president of the company, which also is a resource for wicker/rattan, outdoor furniture and case goods.
Set for introduction at the October High Point Market, the upholstered furniture collection will include sofas and occasional chairs, as well as upholstered headboards, benches, ottomans and dining chairs.
"Stylistically speaking, the collection reflects the needs and desires of my clients. It's easy and elegant for everyday," said Landon. "The key words are sleek, transitional and clean-lined. Time after time, I find that my clients don't want anything too modern, but they do like fresh, updated silhouettes that are not too fussy or formal."
Langdon is a veteran of makeover television, from HGTV's "Small Space, Big Style" to Fox's "Design Invasion." She is currently Rachael Ray's go-to makeover specialist on the "Rachael Ray Show" and "day-kover" expert on NBC's "Open House."
See Monday's print issue of Furniture/Today for more details on the new furniture line.