Eclipse, Blue Ocean Sleep partner on historic brand
April 14, 2017,
NORTH BRUNSWICK, N.J. – Eclipse International and Blue Ocean Sleep are partnering to revive the historic Van Vorst Mattress brand with luxury line of beds.
Under the partnership, beds will be marketed under the ‘Van Vorst Mattress Co. of America since 1888’ label and will have national and international distribution through Eclipse’s 61 licenses.
“This exquisite line of mattresses is exactly what brick-and-mortar retailers need to remain competitive in today’s marketplace,” said Eclipse International CEO Stuart Carlitz. “Retailers are eager for unique product and compelling stories to share with consumers to draw them into their stores. We have a great story with Van Vorst.”
Officials said the Van Vorst Collection will be designed with advanced foam technology and proprietary innersprings and marketed as a high-end, luxury brand, priced to retail from $999 to $5,000 in queen. It will be offered to a select group of retailers with limited distribution to allow for exclusivity and strong margins. Production of the line will begin within the next two months.
Blue Ocean Sleep was formed in 2010 by industry veterans Jim and Mike Malkiewicz. The brothers spent more than 30 years in the bedding industry with Wickline Bedding.
“This partnership represents another step in our process of continuing to build our network not only by geography and senior talent, but by offering more well-known brands that our licensees can offer to their retailers and their customers,” Carlitz said.
Based in North Brunswick, N.J., Eclipse International has been making mattresses since 1905, using high quality components, including latex, memory foam, gel and eco-friendly materials. The company has 61 licensees, 17 in the U.S., two in Canada and 42 overseas servicing 65 countries or provinces.
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