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Exclusive Research: Survey Reveals Women's Bedbug Concerns

Insight into what consumers want

Dana French -- Furniture Today, August 17, 2011

Order Bedbugs ReportWomen, bedding's key consumers, are very aware of bedbugs, see the bedbug problem as being a serious one in the country, but are confident that problem can be controlled.

Those are some of the key conclusions of a survey of women consumers conducted by Furniture/Today in partnership with Medelia Inc., a business strategy firm headed by Delia Passi. Passi, a speaker at Furniture/Today's recent Bedding Conference, and Furniture/Today posed bedbug questions to a panel of women who shared their thoughts on key bedbug issues. Approximately 250 women answered a variety of questions. This is the first time that Furniture/Today has surveyed an exclusively female audience on bedbug issues.

The results provide insight in several areas, ranging from a high level of awareness of the problem to specific steps that consumers say they might take to prevent problems with bedbugs.
For the complete report, see the Aug. 01, 2011 print edition of Furniture Today, or click here for the electronic version.

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