• David Perry

Gold Bond offers prizes in social media contest

HIGH POINT –Following Gold Bond on social media has its benefits at market: Candy bars, floor samples, merchandise discounts and portable phone chargers.

The independent bedding producer is hosting a social media contest in its showroom, M-610 in the International Home Furnishings Center, during the market.

The contest is a follow up to a similar event held at the last market that received significant engagement from market attendees. Participants must follow Gold Bond on either of the company’s social media platforms including Facebook or Twitter in order to be considered for entry, officials said.

“Our online presence is continuing to grow and expand with our extended social media efforts and the addition of an online sales team,” said Skip Naboicheck, vice president of sales at Gold Bond. “With an ever-changing consumer, it is a strategic and exciting move for us.”

After showing proof of engagement, contest participants will be awarded three chocolate tokens for a chance at the Gold Bond “Going for Gold” slot machine. Prizes will be awarded based on the slot combination revealed. Possible winnings include a golden chocolate bar, a floor sample, 10% or 15% off a future order, or a custom-branded Gold Bond portable phone charger.

Participants who receive golden chocolate bars can “Scratch & Win.” Playing into the Gold Bond brand, each golden chocolate bar will have a scratch-off section that reveals either “winner” or “maybe next time.” The holders of a “winning” golden bar will be entered to win a premium Gold Bond futon. The winner of the futon will be chosen randomly at the close of market and contacted via social media to claim their prize.

“Running from showroom to showroom can be exhausting, especially when the market venue is as large as High Point.” said Naboicheck. “We wanted to give our customers a break from the market madness and chance at some fun prizes.”

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

Follow me on Twitter at https://twitter.com/DT_Perry
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