• David Perry

Symbol signs NASCAR deal to tout SleepFresh line

Rick Ware Racing adds Symbol as primary marketing partner for next two races

Symbol SleepFreshThe No. 51 car will tout Symbol's SleepFresh climate-control bedding line.
THOMASVILLE, N.C. –Symbol Mattress is shifting into high gear – literally – to tout its climate-control SleepFresh bedding system.

Officials from Rick Ware Racing announced the signing of Symbol Mattress as the primary marketing partner for the team’s No. 51 Monster Energy NASCAR Cup Series entry for the next two races, at Bristol (Tenn.) Motor Speedway and at the Richmond (Va.) International Raceway.

Long-time RWR driver Timmy Hill will pilot the No. 51 Symbol Mattress Chevrolet at Bristol and Richmond, promoting Symbol’s SleepFreshSleep System.

Born from the same technology that powers climate controlled automotive components, SleepFresh has been track tested to deliver a perfect night’s sleep, night after night, Symbol officials said.

“We are excited to be a part of NASCAR and the Rick Ware Racing family,” said Mike McQuiston, president of Symbol Mattress. “We wish the team and Timmy a lot of luck in Sunday’s Food City 500.”

Hill, a native of Port Tobacco, Md., will make his third Cup Series start at the 0.533-mile oval.

“I love short track racing and I’m eager to get in the car this weekend and have a good showing for Symbol Mattress,” said Hill, the 2011 NASCAR XFINITY Series Rookie of the Year. “It’s great for us as a growing team to have the support of a local company that is keen to spreading their message through NASCAR. The car is going to look great and we’re working feverishly to continue to make gains week after week in the Cup Series. I’m proud of the progress we’ve made and it’s only going to continue to improve.”

In addition to Symbol Mattress, RWR is proud to carry the support of Spoonful of Music, Lilly Trucking, Picture It Solid Photography and BUBBA burger as marketing partners for the eighth race on the 2017 Monster Energy NASCAR Cup Series tour, team officials said.

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

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