Spring Air Sommex names Paul DeGeer to direct Ontario, Maritimes sales

Also expands duties of Aulin Monette

Michael J. Knell -- Furniture Today, September 6, 2011

Paul DeGeer

TORONTO — Canadian bedding producer Spring Air Sommex Corp. has named industry veteran Paul DeGeer as its sales director for Ontario and the Maritimes while broadening the responsibilities of Quebec sales director Aulin Monette. DeGeer most recently was regional sales manager for Ontario and Eastern Canada for King Koil Canada.
Monette, who joined SASC in 2008, will now be responsible for institutional sales company-wide as well as all sales in Quebec.

DeGeer and Monette both report to Valerie Stranix, SAS chief marketing officer.

"The Ontario and Maritime independent markets are key ones for our company," Stranix said in a statement. "Paul brings us the customer relationships, market knowledge and sales expertise we need to grow in these areas. His expanded assignment will also allow Aulin additional resources and capacity to support our Quebec market, while growing an exciting new area for the company."

SASC, one of the largest Canadian-owned mattress manufacturers, offers the Obus Forme, Spring Air and Sommex brands and operates factories in Toronto, Trois Riviéres, Quebec, and Winnipeg, Manitoba.