Consumers win sofa as part of FT-HGTV survey

Dana French -- Furniture Today, September 7, 2011

Since 2008, Furniture/Today has published consumer surveys in partnership with HGTV. The data has fulfilled our on-going commitment to provide the industry with relevant consumer data.
Our most recent HGTV survey fielded in January and more than 6,500 U.S. consumers answered questions about stationary upholstery, as well as several redecorating and furniture shopping questions.

As an added incentive, a bonded-leather sofa valued at $899 was provided by Fairmont Designs to five individual winners. In addition to providing the sweepstakes incentive, Fairmont Designs sponsored the presentation of the exclusive data in Furniture/Today's March 21, 2011, issue. The exclusive report is available here through the Research Store.

Winners in the survey sweepstakes represented a sampling from across America, including Brett Parkin in Evanston, Wyo.; Tambra Parks in Ventura, Calif.; Janet Looby in Sewell, N.J.; Jesse Becker in N. Plainfield, N.J.; and Cindy Keifer in North Richland Hills, Texas.

We recently checked in with the new sofa winners to see what they thought about the sofa and the level of importance they place on furniture in their home.

Furniture in the home is very important to all of the winners. One states that furniture is "all about comfort and is what people notice." Another thought taking the survey would be a "fun way to think of how to update the living room."

Across the board winners were pleased with the comfort and durability of the Fairmont Design sofa. One winner said that her "family loves the sofa" and it has become "the central piece of the family room." She goes on to say the "comfort is her favorite part." She also would have "chosen this style had she not entered and won the contest." Another describes the sofa's comfort as "heaven to sit on."

All were impressed with the dominate size of the piece, too. One winner finds the piece comfortable for a "big guy." And, another winner comments, "The size and durability is great, especially for a growing 6'2" teenage son."

The sweepstakes incentive was a huge motivation for filling out the survey. All state they like surveys and like to sign up for contests. One winner says it best, "this just proves that you never know if you might win."