Bassett to launch HGTV Home furniture line

Will debut at High Point Market in April

Larry Thomas -- Furniture Today, September 8, 2011

BASSETT, Va. — Bassett Furniture is teaming with HGTV to create a custom upholstery and accent furniture line that will be sold under the HGTV Home brand name.

The new line, which will debut at the High Point Market next April, will be available through Bassett Home Furnishings stores as well as Top 100 furniture stores and major independent retailers.

"This strategic alliance brings together Bassett's knowledge of the furniture industry through more than a hundred years of building hand-crafted furniture with the popularity and credibility of the HGTV brand," said Rob Spilman, president and CEO of Bassett. "These products will inspire homeowners and offer consumers exclusive designs and quality without compromise."

The Bassett-produced line will be added to an HGTV Home consumer products lineup that already includes paint, flooring, lighting and soft goods.

"HGTV Home is all about creating smart and stylish products based on our years of experience informing and inspiring consumers both on-air and online," said Ron Feinbaum, general manager of consumer products for HGTV. "Consumers trust HGTV to help them make informed decisions for their homes. Marrying the HGTV know-how with great furniture products from Bassett will help consumers find the right style, design and quality in their furniture buying process."