Sinomax to offer Sharper Image memory foam pillows, toppers, blankets

David Perry -- Furniture Today, September 13, 2011

NEW YORK — The Sharper Image said it has entered into a licensing agreement with Sinomax USA to provide a collection of memory foam pillows, toppers and blankets.

Sinomax will unveil the Sharper Image products in its Gallery Showroom at 295 Fifth Ave. here during Market Week, Sept. 19-23.

Sharper Image earlier announced a licensing arrangement with bedding producer Southerland for a mattress line. That relationship remains in place.

"There are terrific synergies between Sinomax USA's vertical business model and product development capabilities and The Sharper Image brand name," said Federico de Bellegarde, Sharper Image senior vice president of licensing. "Sinomax is uniquely positioned to provide both retailers and consumers with a host of quality Sharper Image memory foam products."

"Sinomax USA's position as an emerging leader in memory foam will be further elevated by our licensing of The Sharper Image brand," added Frank Chen, Sinomax CEO. "We always aim to deliver better products, and with the strength of The Sharper Image's brand reputation, our new products will carry forward our commitment to quality and innovation. Our ground-breaking innovations will energize the category by delivering an exceptionally designed memory foam line aimed at achieving the highest marks in customer satisfaction."

Headquartered in Houston, Sinomax USA is a designer, manufacturer and marketer of soft-home bedding products, including memory foam sleep products.