Sealy up for award for "In Bed" ad campaign
Furniture Today Staff -- Furniture Today, September 14, 2011
ARCHDALE, N.C. — Sealy is a finalist for the 2011 Jay Chiat Awards for Strategic Excellence for its "Whatever You Do In Bed, Sealy Supports It" campaign for Sealy Posturepedic mattresses.
The award, sponsored by the American Assn. of Advertising Agencies, is billed as the first global advertising awards to recognize brilliant strategic thinking. As a finalist in the Existing Brand category, Sealy shares the spotlight with some other big brands such as Puma, Microsoft, Pepto-Bismol and Audi.
"We are extremely proud of our campaign, and it is a true honor to be nominated for such a prestigious award," said Jodi Allen, chief marketing officer at Sealy.
Sealy and its ad agency, Leo Burnett, created three television spots highlighting life's moments in bed - from jumping on the bed to spending family time to romance. All are currently airing.
The campaign also experienced success by placing a focus on digital and social media to reflect today's consumer with its popular In Bed tagger app, officials said.
Winners of the 2011 Jay Chiat Awards will be announced during the 4A's Strategy Festival in New York City Oct. 13.
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