Therapedic partners with Indonesian mattress maker Massindo Group
Massindo hosts 300 guests from its country at official launch
David Perry -- Furniture Today, September 15, 2011
SAN FRANCISCO — With a famous bridge in the background, officials of Therapedic International and Indonesia's aggressive Massindo Group launched a new partnership here that will form a bridge between the two companies, officials said.
 Norman Rosenblatt, left, and Gerry Borreggine, both of Therapedic, greet Jeffri Massie, Witarsa Sugeng and William Massie, all of Indonesian bedding manufacturer Massindo Group. |
 Home furnishings executives from Indonesia gather in San Francisco for the announcement of the Therapedic-Massindo Group partnership. |
More than 300 home furnishing executives from Indonesia and the United States gathered at the foot of the Golden Gate Bridge to launch the partnership between Massindo, an Indonesian mattress manufacturer serving more than 1,000 retailers, and Therapedic, a Top 10 U.S. bedding producer with licensees around the world.
The executives from Indonesia gathered at Crissy Field Park here for the announcement after a weeklong itinerary in they and their families traveled to Los Angeles, Las Vegas and San Francisco. Entertainment at the event was provided by the Insomniaczzz, a rock band of CEOs of sleep products companies and suppliers in the United States, including Therapedic's Gerry Borreggine.
"We wanted a stage that was nothing short of spectacular to announce our new partnership with Therapedic International," said Massindo Group CEO Jeffri Massie. "The Golden Gate Bridge is an American icon and the most fitting backdrop for this historical moment in our company's history. It is also a symbol of the important business and cultural bridge we are hoping to build between our two companies."
"Indonesia is a key market for Therapedic as we grow globally so we are thrilled to be working with the Massindo Group to expand our brand," said Borreggine. "This partnership places our products in more than 1,000 furniture and bedding stores in Indonesia. It was an unforgettable event and everyone in attendance left excited to introduce Therapedic to their customers."
With manufacturing facilities in 10 different cities in Indonesia, Massindo Group is one of the leading furniture and bedding manufacturers in the country and one of the fastest-growing brands in the region, officials said.
Therapedic has more than 50 licensees on six continents in countries including Canada, Mexico, Guatemala, Trinidad, Jamaica, Ecuador, Ireland, Korea, Malaysia, Dubai, Israel, Jordan, Morocco, New Zealand, Australia and Indonesia.
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