Restonic leverages earned media
May 18, 2017,
The Restonic SleepBlog reveals sleep issues such as which parent loses more sleep depending on the number of children in the household.
The survey has generated more than 135 million earned media impressions nationally and is being further promoted with a mattress giveaway on Restonic’s SleepBlog.
“Our consumer-focused goals allow us to create content that’s supported by research, which then serves as the foundation for our retail digital publishing program,” said Ron Passaglia, CEO and president of Restonic. “Today’s consumers have invited brands to become part of their lives by joining in their online sleep conversations, and we believe those conversations will lead to great brand awareness – for Restonic and our retailers.”
To further boost awareness of the Sleep Survey, Restonic has launched a mattress giveaway through a series of three posts on their SleepBlog. Each post addresses a different issue highlighted in the survey and suggestions consumers can use to get a better night’s sleep.
- Electronics & exercise impact sleep quality AND quantity
- Lack of exercise is killing our sleep health
- 6 Important sleep differences between men & women
“We believe the strongest, most effective digital strategy is a cocktail of earned, owned and paid media,” said Julia Rosien, brand director. “Thanks to the popularity of social media and blogging in general, we have an opportunity to build trust and drive traffic, long before consumers formally enter the sales cycle. And since we know it can take hundreds of mentions to gain brand recognition in a consumer’s mind, leveraging earned media can be a powerful marketing tool.”
The Restonic Sleep Survey polled more than 1,000 people on their sleep habits. The ages of the respondents were spread across Millennials, Gen Xers and Boomers; 80% were women and 62% married (72% had children).
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