• Erin Berg

Restonic leverages earned media

restonic sleep surveyThe Restonic SleepBlog reveals sleep issues such as which parent loses more sleep depending on the number of children in the household.
BUFFALO, N.Y. – Top 10 mattress producer Restonic has leveraged digital media to collect and share data from its 2017 national consumer Sleep Survey.

The survey has generated more than 135 million earned media impressions nationally and is being further promoted with a mattress giveaway on Restonic’s SleepBlog.

Restonic launched the research project in March, tapping into their social media communities that consist of more than 70,000 consumers globally. Details of the research were published on news sources like MarketWatch and the New York Post.

“Our consumer-focused goals allow us to create content that’s supported by research, which then serves as the foundation for our retail digital publishing program,” said Ron Passaglia, CEO and president of Restonic. “Today’s consumers have invited brands to become part of their lives by joining in their online sleep conversations, and we believe those conversations will lead to great brand awareness – for Restonic and our retailers.”

To further boost awareness of the Sleep Survey, Restonic has launched a mattress giveaway through a series of three posts on their SleepBlog. Each post addresses a different issue highlighted in the survey and suggestions consumers can use to get a better night’s sleep.

“We believe the strongest, most effective digital strategy is a cocktail of earned, owned and paid media,” said Julia Rosien, brand director. “Thanks to the popularity of social media and blogging in general, we have an opportunity to build trust and drive traffic, long before consumers formally enter the sales cycle. And since we know it can take hundreds of mentions to gain brand recognition in a consumer’s mind, leveraging earned media can be a powerful marketing tool.”

The Restonic Sleep Survey polled more than 1,000 people on their sleep habits. The ages of the respondents were spread across Millennials, Gen Xers and Boomers; 80% were women and 62% married (72% had children).

Erin BergErin Berg | Associate Editor

Erin Berg is an Associate Editor for Furniture/Today. After earning her B. A. in Broadcast Journalism from the University of Southern California, Erin began her career in marketing where she served clients in a wide variety of industries from film and television entertainment to aviation. Erin lived in Italy and four different states before landing in North Carolina in 2009.

Erin can be reached at EBerg@furnituretoday.com or at 336-605-1040.

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