Fine Furniture launches water-based finishes
May 18, 2017,
The company website, www.ffdm.com, has a video about Fine Furniture Armour finishes, which are now standard in the wood line.
Company parent Fine Furniture Shanghai recently completed a full scale conversion of the finish line in its Shanghai plant to water based finishes that the company said are environmentally friendly and more durable than oil-based finishes.
“After scouring the industry to find the highest quality finishing materials available, our engineering team developed an exclusive technique for applying it in our factory,” said Eric Graham, president of Fine Furniture Design. “The result is a custom-built, state-of-the-art production line that applies the protective finish at every stage, from the wood grain to the top coat.”
“Fine Furniture Armour has a hardness to it that can’t be found ‘off the shelf,’” he added. “Our engineering team worked tirelessly – from the research and planning stages through installation and testing – to achieve this innovative new finish, which not only provides environmental benefits, but also remarkable durability and clarity.”
The company will be showing the video and a number of other marketing materials in the coming months to promote Fine Furniture Armour with its retail partners. The marketing materials include showroom signage, trade advertisements, sales materials, tear sheets and other retail point of sales tools.
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