• David Perry

SSB to consolidate brand, corporate offices in Atlanta

Michael TraubMichael Traub
ATLANTA — Serta Simmons Bedding is planning to consolidate its brands and its corporate offices at a single campus headquarters in Atlanta in 2019, the company announced.

SSB officials said they have identified a site and are in final negotiations to build a corporate headquarters for SSB and for its Serta and Simmons Beautyrest brands. This location will also have an Innovation Center and a multi-brand showroom, the company said.

Serta’s brand headquarters is currently in Hoffman Estates, Ill., and the Simmons brand headquarters is at the Concourse facility in Atlanta. SSB’s STAR facility just outside Atlanta houses the company’s Innovation Center, and the SSB corporate offices are in Buckhead.

All told, the move to a consolidated headquarters will affect about 500 employees at those four locations, officials said.

The company intends to move the positions at those four facilities to the new SSB corporate headquarters. SSB officials said they will design the campus in such a way “to assure continued brand differentiation for Serta and Simmons Beautyrest.”

SSB said that consolidating its operations at a single headquarters will help the company “reap the benefits of having our teams together in one location for better collaboration, work flow and communications.”

SSB said it recently concluded its exploration of campus options and has determined the company will move to a single headquarters location in Atlanta in the second quarter of 2019.

“We are still in negotiations with state and local authorities and therefore cannot yet provide more information,” the company said. “We will share more information as details are finalized, expected in the next several weeks.”

SSB CEO Michael Traub said the move to a consolidated headquarters is not a cost-savings measure but is designed to help the company “build a common culture and execute a common strategy.”

He said the company is offering a retention and relocation package to employees in Chicago and hopes they will make the move to Atlanta. SSB will be flexible with those employees, letting them move anytime from now until the move into the new headquarters is completed in 2019. SSB will rent additional space in Atlanta to accommodate those employees until the new headquarters is finished, Traub said.

About 120 employees work at the Serta headquarters in Hoffman Estates, while about 200 work at the Simmons headquarters at the Concourse facility in Atlanta. About 75 employees work at the STAR facility just outside Atlanta, and about 125 employees work at the SSB corporate headquarters in Buckhead.

Serta moved into its Hoffman Estates headquarters in 2008. The S-shaped, 90,000-squarefoot building is now for sale.

David PerryDavid Perry | Executive Editor, Furniture Today

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

Follow me on Twitter at https://twitter.com/DT_Perry
See my first music video at http://ftbeddingman.com/

Web Directory Search
Search for Products/Companies

RSA Insights & Intelligence


RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* How to use an implied close
* The low cost of mattresses