• David Perry

Market Highlights: Bedding Bedding traffic light, but exhibitors found some positives

HIGH POINT — Bedding exhibitors found some positives in the low-key bedding market that played out here.

Overall traffic was described as extremely light, and the vacant showrooms on the bedding floors of the International Home Furnishings Center did not send a positive signal, exhibitors said.

Some leading bedding retailers did shop the market, and exhibitors said they were pleased to see those high-quality buyers in their spaces.

Bedgear had one of the busiest spaces at market, and CEO Eugene Alletto described the show as “wonderful,” with strong traffic.

VISPRING

The fully upholstered Carmina headboard offers clean, contemporary styling in a wide selection of fabric options.

VISPRING
KINGSDOWN

KINGSDOWN

Kingsdown unveiled two new beds with updated ticking in its Vintage Collection Elite line.

“We use it for positioning, not for selling,” he said. “We bring our best items here and show them as we would like our retailers to show them.”

Mike Lindell, the inventor and CEO of MyPillow, who was making his first-ever appearance in High Point, got the celebrity treatment. Several retailers recognized him and said how much they like his pillows, a strong product endorsement that Lindell says he hears frequently in his travels.

Therapedic CEO Gerry Borreggine said some good things happened for his company in High Point.

“We did see our largest prospect, and we got an opening order from one of our largest regional prospects, and that made the market worthwhile for us,” he said.

But, he said, he would have liked to have seen a more active market. “Thankfully our competitors are friendly,” Borreggine observed, “because there is a lot of down time for us to talk to one another.”

Another Top 10 bedding producer, Corsicana, noted a slower market than past shows here, but said dealers are enthusiastic about the company’s new product line and are looking forward to a strong Memorial Day sales period.

Shifman Mattress, which introduced two new lines, including one for large furniture retailers, saw key current customers and “some nice prospects,” said Tim Wade, national sales manager. “Our market has been a success,” he said.

American Adjustables, a division of Southerland, made its second High Point showing and saw some quality retailers, said Mark Lowe, president. “The market is lightly attended,” he added.

SHIFMAN

The Modern Comfort collection expands the company’s existing product offering with two-sided, encased-coil mattresses for use on adjustable bases or platform beds.

SHIFMAN
THERAPEDIC

THERAPEDIC

The three-line Bravura Collection includes this promotional line with distinctive plaid styling.

Gold Bond President Bob Naboicheck said the opening day traffic was the slowest he’s seen in years, but noted a big upswing later in the market. “I was very happy with traffic,” he said. “We saw some wonderful customers.”

Enso Sleep Systems President Mark Akerman said a new premium memory foam mattress and a new line of pillows did well in his showroom.

“Our market was successful,” Akerman said. “Traffic was lighter than we would have liked.”

Sleepwell “adjusted” its bedding lineup and found success, officials said. The Maryland-based bedding producer, a licensee of Serta, introduced a new line of adjustable bed bases under its Sleepwell banner, its first branded offering in that arena.

“The feedback has been so positive,” said Carla Thomas, vice president of distributed products for the company.

“Every invitee has bought this line,” added Paul Kahl, vice president of sales.

The new Sleepwell adjustable bases were developed in partnership with Ergomotion, a leading adjustable bed base producer. The bases retail from $799 to $999, the company said.

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

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