England Furniture rebrands image

NEW TAZEWELL, Tenn. — England Furniture has unveiled a new logo, slogan and updated website as part of its rebranding strategy.england logos

England teamed up with Miami-based advertising agency Tropic Survival on the rebranding and slogan: “Custom for you, fast by us.”

In addition, the team created new point-of-purchase showroom signage that was unveiled at the April High Point Market.

“We take immense pride in the work that we do and the values we share. We’re so pleased Tropic was able to capture and uphold the true essence of the England brand and refresh it with a new look,” Terry England, president, said in a release. “We’re very excited for our retailers to experience it. Our new logo is authentic and captures the spirit of our brand promise.”

Co-founded by Charles, Eugene and Dwight England, England Furniture has been building upholstered furniture in the foothills of east Tennessee since 1964. In 1995, England was acquired by La-Z-Boy to operate as an independent division.

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