Sharper Image, Sinomax Ink Licensing Deal
Furniture Today Staff -- Furniture Today, September 23, 2011
NEW YORK - The Sharper Image said it has entered into a licensing agreement with Sinomax USA to provide a collection of memory foam pillows, toppers and blankets.
Sinomax will unveil the Sharper Image products in its Gallery Showroom at 295 Fifth Ave. here during Market Week, Sept. 19-23.
Sharper Image earlier announced a licensing arrangement with bedding producer Southerland for a mattress line. That relationship remains in place.
"There are terrific synergies between Sinomax USA's vertical business model and product development capabilities and The Sharper Image brand name," said Federico de Bellegarde, Sharper Image senior vice president of licensing. "Sinomax is uniquely positioned to provide both retailers and consumers with a host of quality Sharper Image memory foam products."
"Sinomax USA's position as an emerging leader in memory foam will be further elevated by our licensing of The Sharper Image brand," added Frank Chen, CEO of Houston-based Sinomax. "We always aim to deliver better products, and with the strength of The Sharper Image's brand reputation, our new products will carry forward our commitment to quality and innovation."
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