Radiant Systems to Offer Mobile Pos Technology
Furniture Today Staff -- Furniture Today, September 24, 2011
ATLANTA - Radiant Systems plans to launch CPMobile, its new point-of-sale mobile technology, to the retail market in the next several weeks.
The company says the product, now in pilot with several retailers, integrates with a retailer's CounterPoint retail POS system, making it easier to run the business from anywhere and deliver a more personal customer experience. The retailer can easily access comprehensive sales and inventory reports that incorporate both mobile and counter sales.
With full integration, the mobile technology becomes a seamless addition to the retailer's current solution, including reporting, inventory analysis and back office functions that occur daily, according to Radiant Systems. It adds that the technology is capable of serving large retailers but will be especially helpful to smaller stores.
"Consumers are attracted to small local businesses because of the personal service they receive and to support the local economy," said Chris Moreira, director of marketing for the specialty retail division at Radiant Systems.
He said CPMobile makes it easy for smaller retailers to bring mobile technology into their business to enrich the customer service experience. "It provides the same technology as big box retailers, married with the personal service a local business can provide."
The CPMobile check-out process prompts retailers to collect an e-mail address another customer details and automatically links those details to purchase history. This integration allows for very targeted e-mail marketing, promotional and loyalty initiatives, further enhancing the customer connection, officials said.
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