• Thomas Russell

Hooker promotes four to senior management positions

Reorganization positions company to target niche markets, emerging channels of distribution

Steve LushSteve Lush
MARTINSVILLE, Va. – Hooker Furniture has promoted three company executives to division presidents and promoted a fourth executive to head sales for its case goods division as part of a strategy to grow sales and profitability.

The company has promoted Steve Lush to president of Hooker’s case goods division, a new position, and promoted Craig Young to president of the company’s Bradington Young leather division, also a new position. Frank Richardson has been promoted to president of Sam Moore, the company’s custom upholstery division.

Lush, who has been in the furniture retail, manufacturing and interior design segments for 34 years, joined the company in 2016 as executive vice president of sales and merchandising for Hooker’s case goods division.

Craig YoungCraig Young
Young has worked for Bradington-Young and Hooker for 24 years and most recently has served as vice president of sales for the Eastern region for all brands since 2016. Richardson also has been with Hooker for 24 years, most recently as vice president of sales development. Before that he was vice president of sales for Sam Moore for about five years.

Frank RichardsonFrank Richardson
Matt Cowan has been promoted to the new position of vice president of sales for Hooker’s case goods division. He has been with Hooker for 27 years, most recently as Western regional vice president since 2012.

Matt CowanMatt Cowan
“Following a comprehensive, data-driven analysis of the business, we have put in place a robust strategy for profitable growth with dedicated management focus for each of our Hooker legacy business units,” said George Revington, chief operating officer of Hooker Furniture Corporation, who directed the analysis.

“Each of the business units – Hooker Casegoods, Hooker Upholstery, Bradington-Young and Sam Moore – targets a different market niche and has completely dedicated leadership and product, sales management and operations teams,” saidMichael Delgatti, president of Hooker Furniture Legacy Brands. “This simplified organizational structure positions each of the businesses to pursue emerging channels of distribution and product categories that offer higher growth opportunities.”

The company is still searching to fill the job of president for Hooker Upholstery, the company’s imported leather upholstery line featuring pieces with more moderate price points.

Each business unit president reports to Delgatti, who reports to Revington. Cowan reports to Steve Lush.

Thomas RussellThomas Russell | Associate Editor, Furniture Today
trussell@furnituretoday.com

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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