• David Perry

Bedding Industries of America expands into India

COIMBATORE, India – Bedding Industries of America has expanded into India with the addition of Repose Mattress to its licensing network.

The agreement with Repose expands BIA’s licensees to 62, which includes 17 in the United States, two in Canada and 43 in other parts of the world, the company said.

Founded in 2012, Repose manufactures in a 160,000-square-foot facility with the capacity to produce 10,000 mattresses a month. The factory also makes pillows and other sleep accessories.

“We are excited to join forces with Repose Mattress, a well-established manufacturer in India, to extend the reach of Bedding Industries of America,” said Stuart Carlitz, CEO of Bedding Industries of America. “Repose is well-versed in its market and customer needs, obsessed with quality and committed to operating in an ethical manner. We see a great partnership ahead with Repose.”

According to S. Balachandar, CEO of Repose Mattress, the affiliation with BIA gives the company a broader range of products and brands to sell to its customers throughout India.

“We look forward to growing the distribution of Bedding Industries of America in India,” Balachandar said. “The U.S. brand has a strong history of manufacturing and, much like Repose, a legacy in entrepreneurship. We look forward to a prosperous partnership.”

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

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