Bedding Industries of America expands into India
June 2, 2017,
COIMBATORE, India – Bedding Industries of America has expanded into India with the addition of Repose Mattress to its licensing network.
The agreement with Repose expands BIA’s licensees to 62, which includes 17 in the United States, two in Canada and 43 in other parts of the world, the company said.
“We are excited to join forces with Repose Mattress, a well-established manufacturer in India, to extend the reach of Bedding Industries of America,” said Stuart Carlitz, CEO of Bedding Industries of America. “Repose is well-versed in its market and customer needs, obsessed with quality and committed to operating in an ethical manner. We see a great partnership ahead with Repose.”
According to S. Balachandar, CEO of Repose Mattress, the affiliation with BIA gives the company a broader range of products and brands to sell to its customers throughout India.
“We look forward to growing the distribution of Bedding Industries of America in India,” Balachandar said. “The U.S. brand has a strong history of manufacturing and, much like Repose, a legacy in entrepreneurship. We look forward to a prosperous partnership.”
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