Hooker's Sam Moore division launches website
Furniture Today Staff -- Furniture Today, October 5, 2011
BEDFORD, Va. — The Sam Moore division of Hooker Furniture has launched a website reflecting the company's direction toward fashion-forward, transitional styling and its custom-hand-crafted-in-America story.
"We're excited to unveil a new website, which we believe clearly communicates a fashion and quality leadership position and is extremely user-friendly for furniture shoppers, dealers and designers," said Mike Delgatti, president of Hooker Upholstery. "We believe the educational information on the site will help shoppers in their decision-making process and enhance their shopping experience both online and offline."
Sammoore.com, which has a similar look and feel to the Hooker Furniture website and features links to the company's other branded websites and social media venues, is part of Hooker Furniture's strategic plan to better integrate its wood furniture and upholstery divisions. Along with custom seating specialist Sam Moore, the upholstery division also includes upscale leather specialist Bradington-Young.
The website's Options section allows users to view and zoom in on a sample of the company's over 500 fabric choices as well as all of its custom finish and nail head options. The site's Crafted in America section tells the Bedford, Va.-based company's made-in-America since 1940 story. Other features include printable product tear sheets for every item, furniture care information, a What's New section and the ability to download high resolution images.
"Our new website gives us a compelling way to showcase the custom fabric and frame capabilities that distinguish Sam Moore and to portray our new direction toward fresh, energetic, youthful, clean and inviting design," said Frank Richardson, vice president of sales for Sam Moore.