• Cindy W. Hodnett

Sunbury launches Nanotex aSure

Showtime debut adds another indoor performance brand to the upholstery mix

SUNBURY, Pa. — During the recent Showtime fabric market in High Point, Sunbury Textiles launched Nanotex aSure, bringing a new indoor performance brand for the residential furniture market to manufacturers and jobbers.

Nanotex aSure features Resists Spills technologySunbury Textiles has launched Nanotex aSure, a new indoor performance brand for the residential furniture market.

“Sunbury teamed up with Nanotex to develop this exclusive line of fabrics that showcases each company’s strengths of proven design and aesthetics with the expertise of finishing fabrics at the highest industry standards to provide a care-free solution for creating a beautiful living space,” said Hank Truslow Jr., CEO of Sunbury Textile.

All Nanotex aSure products will feature Nanotex Resists Spills performance technology with “exceptional” cleanability properties, according to company officials. Nanotex Resists Spills provides the fluid barrier technology, causing many liquids to bead up and roll off the fabric.

The new aSure fabric line is created with technology by which molecules permanently attach to every fiber without clogging the fabric weave or compromising the look, feel or comfort of the fabric. With a minimum of 30,000 double rubs to ensure durability and its Greenguard Gold certification, the new collections will offer a complete performance story, noted officials. Sunbury is the exclusive weaver for Nanotex aSure.

“In recent years, Nanotex has expanded exponentially, especially in the area of apparel and bedding,” said Lance Keziah, CEO of Nanotex. “Also during that time, the joint technical teams at Sunbury and Nanotex worked together to bring this new performance textile, Nanotex aSure, created just for Sunbury, to the residential upholstery textile market. It provides consistent performance across multiple fiber types, and it really is an ideal home textile. The beauty that Sunbury brings to the Nanotex performance technology system is a perfect match.”

Sunbury Textile Mills has been in business for more than 60 years and is an employee-owned company that weaves 100% of its fabrics in its U.S. factory in Sunbury, Pa. The design and sales offices are located in New York City. Nanotex, founded in 1998, is among the first companies to market nanotechnology solutions for textiles and is comprised of a family of 13 products, such as “Durable Wear,” “Wrinkle Defense,” “Dry Inside” and “Coolest Comfort.”

Cindy HodnettCindy W. Hodnett | Upholstery/Style Editor

As the Upholstery/Style Editor for Furniture/Today, I spend my work hours studying the sloping curves of sofa frames, the intricacies of fabric and the nail head trim and button accents that function as jewelry on a piece of upholstery. I research the companies that bring these things together for retailers, and ultimately consumers, and interview industry leaders about their business strategies and where they think furniture is heading in the future. And when traveling, I provide a sneak peek at what I'm seeing, whether at international markets or in High Point or Las Vegas.

I look forward to sharing what I see and I hope you'll feel free to do the same. Email me at chodnett@furnituretoday.com or follow me on Twitter @CynthiaWHodnett.

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