• Clint Engel

Ikea is not behind its Amazon listings

HIGH POINT — While Ikea’s products have been showing up on the Amazon marketplace this week, the Swedish home furnishings giant says it hasn’t anything to do with it.

Earlier this month, Ikea confirmed reports that it would begin testing sales on a third-party websites as part of an ongoing initiative to build its e-commerce presence. The retailer said it hasn’t decided yet what products it would sell in what markets and on what platforms and that the pilot programs wouldn’t begin until the coming year.

Ikea stands by that statement, even though several of its desks, bookcases and other items are now listed on Amazon.

“Yes, we are aware of this, and it is not by initiative from Ikea,” the retailer said in an email to Furniture Today. “We, of course, prefer that customers buy Ikea products from us in our sales channels or through channels we choose.”

Amazon has not responded to requests for more information.

Clint EngelClint Engel | Senior Retail Editor, Furniture Today
cengel@furnituretoday.com

Please feel free to email or call me with all of your retail news and tips, including expansion news, successful merchandising and marketing strategies and anything else you would like to see covered by Furniture/Today.  Contact me directly at cengel@furnituretoday.com or 336-605-1129.

VIDEOS

  • Klarna targets Millennials for its POS financing

    Camera Icon More Videos

Web Directory Search
Search for Products/Companies

RSA Insights & Intelligence

RSA-newsletter-logo

RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* How to use an implied close
* The low cost of mattresses