Arkema Opens Sketchbook Design

Furniture Today Staff -- Furniture Today, October 12, 2011

ArkemaCAMBRIDGE, Ontario - Catherine Arkema, former design manager at Natura World, has founded a new company, Sketchbook Design, to provide branding and graphic design support to furniture manufacturers and retailers.
     "While at Natura World, I focused on honing a powerful, well-thought-out brand message, keeping it current and fresh while aligning to the core values of the brand," said Arkema, creative director of Sketchbook Design. "I'm eager to share my expertise and help small to mid-size businesses to not only survive, but thrive in this tough economic landscape."
     Sketchbook Design offers business services from brand development and messaging to website design, brochures, logos, market and tradeshow support and POP creation. The company said it is equipped to provide services to small businesses without an in-house marketing team or larger companies in need of additional support during periods of high demand.
     The firm said its working with Mustard Seed Communication to meet the copywriting needs of clients.