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Are sites closing the sale?

Furniture Today Staff -- Furniture Today, October 13, 2011

Even the greatest e-commerce sites convert only a small portion of visitors into paying customers. For all websites, an average of only 2% of visitors turns into buyers.
If you're trying to sell furniture online and grow your business with online selling tools, then focus on three key factors. Web marketing and e-commerce experts agree the following three elements will yield higher conversion rates:

     1. The interest level of the visitor
     2. The attractiveness of the product and offer
     3. The ease of the buying process.

The following graph presents the online sales per visitor through Grey Suit Retail's portfolio of online retailers for March through August of 2011. This data was calculated by using the total number of site visitors, the average order amount for each month and the total number of orders.

Online visitor-to-sale conversion rates average 2% for most e-commerce sites. It’s a simple measure of the percentage of visitors that land on your site and buy in the same session.

Online sales per visitor
March - August 2011

Source: Grey Suit Retail

About the data
Retailers sell stuff. That's it. That's all they do. Grey Suit Retail is the furniture industry's only SaaS platform that fully integrates a website, ecommerce shopping cart, email marketing, traditional marketing, blogging, analytics, and now Craigslist, in one simple yet powerful tool that gives you complete control of your online strategy. Go to www.greysuitretail.com to see how everything we do is designed to help you sell more stuff, keep more customers and make more money.

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