Educational seminars set for market
Furniture Today Staff -- Furniture Today, October 13, 2011
HIGH POINT - Several sponsors are offering educational seminars and events during the High Point Market, Oct. 22-27. Unless otherwise noted, all seminars are free to marketgoers.
Saturday, Oct. 22
8:30 a.m.-5:30 p.m.
Project next best seller - What will sell to Gen Y?
LPK Design Internship participants have researched, sketched and trend forecasted what will be the next look in furniture for their generation. Help nurture and expose the home furnishing industry's future designers by reviewing the team's final project and gain valuable insight. LPK International, C&D, 6N
8:30-9:30 a.m.
8 Great Closings
Philip Gutsell, Gutsell & Associates
Gutsell will show and demonstrate effective methods to teach your salespeople how to close today. Each of these techniques will show you step-by-step how to cut down the number of walkaways. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor
10-10:30 a.m.
First time visitor orientation seminar
Learn how to navigate the High Point Market and make the best use of your time. Tips, suggestions, Q&A. High Point Theatre, next to the transportation terminal on Commerce Avenue
10-11 a.m. |
 Carothers |
 Bernstein |
10-11 a.m. |
11:30 a.m.-12:30 p.m. |
 Seivert |
World view of home design
Hermine Mariaux
Mariaux will report on and narrate a presentation from Maison & Objet, the home design show in Paris, and will offer her observations on the latest in style trends from London. Sponsored by the IHFC and AIDP. Reservations not required. Complimentary box lunch provided. IHFC, Green Wing, 11th Floor, ballroom B
1-2 p.m.
Measuring & maximizing the value of your website
Steven Mclendon, MicroD
This program will present simple metrics and key objectives to measure the performance of your site while providing business-advancing best practices to maximize your website's performance. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor
2-3 p.m.
Modern-ique: Integrating antiques and artifacts with modern design for today's lifestyles
Julia Buckingham Edelman, Buckingham Interiors & Design
Chicago interior design firm Buckingham Interiors & Design mixes styles and eras to create surprising, whimsical environments. Join Edelman and learn how she changes perspectives and provides clients with a new sense of history. Sponsored by VandM.com. Antique & Design Center, Market Square Mezzanine, seminar space
2:30-3:30 p.m.
Take a real look at your business
Bob George, Impact Consulting Services
Using FurnitureCore.com, the presentation will show what is attainable across all functional areas of business. Stay for the next hour and participate in a workshop that will use a case study approach in making quantitative management decisions possible with business intelligence. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor
4-5 p.m.
FurnitureCore.com business intelligence workshop
Bob George, FurnitureCore.com
Discover through a case study approach how to make quantitative management decisions to keep your retail operation thriving with business intelligence solutions. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor
Sunday, Oct. 23
7:30-9 a.m.
WithIt educational breakfast: The 10 things you need to know about Apartment Therapy
Maxwell Gillingham-Ryan
Interior designer, author and founder of Apartment Therapy Media, Gillingham-Ryan will provide a roadmap for understanding design and the role it plays in our lives. Sponsored by IHFC and WithIt. Breakfast and seminar are free. Reservation required. Email hallred@ imcenters.com or register at www.withit.org. IHFC, Green Wing, 11th floor, Ballroom A
8:30 a.m.-5:30 p.m.
Project next best seller - What will sell to Gen Y?
LPK Design Internship participants have researched, sketched and trend forecasted what will be the next look in furniture for their generation. Help nurture and expose the home furnishing industry's future designers by reviewing the team's final project and gain valuable insight. LPK International, C&D, 6N
 Epperson |
8:30-9:30 a.m. |
First time visitor orientation seminar
Learn how to navigate the High Point Market and make the best use of your time. Tips, suggestions, Q&A. High Point Theatre, next to the transportation terminal on Commerce Street
10-11 a.m. |
 Roberts |
11:30 a.m.-12:30 p.m.
Finishing 2011 strong
Charles Horich, Jon Parks, Brad Lebow and Chip Hector of Horich, Parks, Lebow Advertising
 Horich |
 Parks |
 Lebow |
 Hector |
Learn about hard-hitting promotions that retailers around the country will be utilizing through New Year's Day to help increase sales to finish the year with momentum. See television and direct mail executions that maximize the holidays, and hear our promotional and media strategies to make the most out of the weekends in between the holidays. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor
Noon-1:30 p.m.
Growing a business in today's digital age.
Christiane Lemieux, Dwell Studio
Lemieux will delve into how today's small businesses can get ahead and compete with the big brands by being creative with the resources they have and the free technology available to everyone. Sponsored by IHFC and IFDA, Carolinas Chapter. $20 includes lunch. Advance registration recommended. Reservation is secured upon receipt of payment. Mail check to IHFC, Attn: Holly Allred, PO Box 828, High Point, NC 27261. Email hallred@imcenters.com to request a credit card authorization form. IHFC, Green Wing, 11th Floor, ballroom B
Noon-1:30 p.m.
Design Viewpoints Series: Is the price right?
Deborah Sanders
Determining a price structure that works for you and your clients can be difficult. A panel of interior designers and manufacturers examines pricing issues. Sponsored by High Point Market Authority and co-sponsored by ASID. CEU credit. No RSVP required, but complimentary lunch is available on a first-come basis. Showplace West, 100 High Restaurant, Plaza level
 Langdon |
12:30-1:30 p.m.
How we really live/what we really want: Insights from the front lines of makeover television
Libby Langdon Join Langdon to learn best ways to appeal to the mass market consumer today. Complimentary lunch served. Seating is limited. Sponsored by Home Furnishings Business Magazine. Braxton Culler showroom, 310 S. Elm St. |
The science of sleep: Don't sell mattresses, sell quality of life
Ron Wolinski, Profitability Consulting Group
Differentiate yourself from the competition by providing answers and solutions to a better quality of life by utilizing the science of sleep in working with customers and establishing a deeper and more professional relationship. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor
2-3 p.m. |
 Indursky |
Hidden ways to get traffic to your furniture store using social media
Mike Root, Get Customers Right Now
Root will use case studies of furniture retailers who are having successes online and in social media. He'll provide quick and easy steps to ramp up an integrated marketing system that delivers new customers from online into a retailer's store. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor
3:30-4:30 p.m.
Passion and the six P's of successful retailing
Suzi West, Collier West
West has a record of building brands and environments that turn ideas into profitability. She will present her "Six P's" of marketing fundamentals in this session. Sponsored by VandM.com. Antique & Design Center, Market Square Mezzanine, seminar space
 Parlin |
4-5 p.m. |
You don't smell potpourri in here: Reinventing the antiques business
Moderated by Karen Luisana, founder of the Antique & Design Center at Market Square. Panelists include Hilary Eklund, Tandem Antiques; Breck Armstrong, Moss Studio; and David Drummond, David Drummond Antiques
A panel of experts will discuss the evolution and revolution in today's antiques business. Sponsored by VandM. com. Antique & Design Center, Market Square Mezzanine, seminar space
Monday, Oct. 24
8:30 a.m.-5:30 p.m.
Project next best seller - What will sell to Gen Y?
LPK Design Internship participants have researched, sketched and trend forecasted what will be the next look in furniture for their generation. Help nurture and expose the home furnishing industry's future designers by reviewing the team's final project and gain valuable insight. LPK International, C&D, 6N
8:30-9:30 a.m.
4 things you must do to increase sales & profitability
Doug Knorr, Knorr Marketing
Knorr will present four things you can do to increase sales and long-term company profitability. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor
9:30-10:30 a.m.
From hardware to hand-stitching: Creating beautiful window treatments
Amy Johnson and Susy Woodcock, Rowley Co.
Join Johnson and Woodcock to learn how decorative hardware can be used for functional and decorative window coverings including the latest trends, styles and finishes. The presentation includes a showcase of samples that you will learn step-by-step how to design and fabricate, including workroom techniques, tips and products used. Sponsored by the Interior Design Society. Interior Design Society seminar room, Radio Building, 8th floor
10-10:30 a.m.
First time visitor orientation seminar
Learn how to navigate the High Point Market and make the best use of your time. Tips, suggestions, Q&A. High Point Theatre, next to the transportation terminal on Commerce Street
|
10-11:30 a.m.
Solution-based retail: Coping with the new normal and connecting with today's consumer
Connie Post, Connie Post Global Media Attend for a fast-paced look at how to recapture your customer's attention, lure her inside and excite her with affordable concepts for change. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor |
 Post |
Confident consultations and personalized concepts
JoAnne Lenart-Weary, The Decorating & Staging Academy
Lenart-Weary will share her proprietary system in this interactive presentation, showing how to help understand your clients' desires, even when they don't think they know what they want. Learn how to eliminate 75% of colors in 90 seconds, get an accurate budget, and how five little words can impact the process. Sponsored by the Interior Design Society. Interior Design Society seminar room, Radio Building, 8th floor
|
11:30 a.m.-12:30 p.m.
Partnering with interior designers to increase volume & profit
Mary Knackstedt, Mary K Interiors Author, designer and business consultant Knackstedt provides furniture retailers with practical guidance for creating profitable relationships with independent interior designers in their marketplaces. Her strategies will enable retailers to increase sales volume, profits and their customer base, and do so using services and tools they already have in place. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor |
 Knackstedt |
Getting published: Raising awareness of your design projects and products
Libby Langdon
Langdon provides an insider's tips on how to become your best PR person and grow your business profile. She will share her best tactics for reaching out to magazines, photographing projects and products, and honing in your perfect audience and demographic. Sponsored by IHFC and IFDA, Carolinas Chapter. $20 includes lunch. Advance registration recommended; email hallred@imcenters.com. IHFC, Green Wing, 11th Floor, ballroom B
Noon-1:30 p.m.
Design Viewpoints Series: Outside influences on interior design
Deborah Needleman, editor in chief, WSJ Magazine
Needleman will highlight the top influences on interior design trends, from travel and fashion to food and culture. She will discuss what's on the horizon for interior design. Sponsored by High Point Market Authority. Co-Sponsored by ASID and WSJ Weekend, from The Wall Street Journal. CEU credit. No RSVP required, but complimentary lunch is available on a first-come basis. 100 High Restaurant, Showplace West, Plaza level
1-2 p.m.
The secret's out: Come see what to expect when you hire a professional promotions company
Mike Egan, Ron Cooper and Hector Mustafa, Profit Management Promotions
 Egan |
 Cooper |
 Mustafa |
Learn from an actual case study of a struggling independent furniture retailer that transformed its image during this past year and redefined its future by hiring a promotional company to run a high-impact sale. Determine if you need to rebrand your image. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor
1-2 p.m.
It's elementary: Art for designers
Hannah Davis, Art Gallery Originals
Davis will go through the major periods of Western Art, analyzing great works by artists such as Titian, El Greco, Matisse, Picasso, Warhol and Hockney using the elements of design. Discover that the basic elements of design correspond to those of painting. Sponsored by the Interior Design Society. Interior Design Society seminar room, Radio Building, 8th floor
2-3 p.m.
Understanding the value of antiques in today's market
David Lindquist
Learn to convince your clients of the enduring value of investing their valuable design dollars in lasting objects. Presentation includes slides and actual objects from the floor of the Antique & Design Center. Sponsored by VandM.com. Antique & Design Center, Market Square Mezzanine, seminar space
2:30-3:30 p.m.
2012 Colormix color trends
Carolyn Barton, Sherwin-Williams
Attend to learn where color is going in 2012, specifically back-to-nature inspired colors reminiscent of the sustainability movement. Co-sponsored by the Interior Design Society and the High Point Market Authority. Bassett showroom auditorium, IHFC 12th floor, Commerce Wing
2:30-3:30 p.m.
Engineering top furniture sales associates
Joe Milevsky, JRM Sales & Management
Learn what traits, skills and characteristics make for a successful sales associate and how to insure you keep good salespeople once they're employed. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor
3:30-4:30 p.m.
Found objects repurposed for modern home décor
Breck Armstrong, Moss Studios
In this exploration of the repurposed category, designer Armstrong looks at the best of the industrial movement, how to incorporate the look into modern spaces, and how to reassure clients about what they are buying. Sponsored by VandM.com. Antique & Design Center, Market Square Mezzanine, seminar space
4-5 p.m.
You don't have to be a Top 100 store to sell online
David Lively, The Lively Merchant
Lively will for the first time share the results of the exclusive Neilson/Claritas research of online furniture purchases, which points to double digit growth in the coming five years. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor
6:30-8 p.m.
Modern design in the 21st century
Amanda Dameron, executive editor of Dwell
Dameron leads a discussion centered around the evolving expression of "modern" in furniture and design. Touching on decades past and referencing technologies of tomorrow, Dameron presents a perspective on where interior design is going next. Appetizers and cocktails will precede Dameron's presentation. Leif Petersen showroom, 220 Elm, space 328
Tuesday, Oct. 25
8:30 a.m.-5:30 p.m.
Project next best seller - What will sell to Gen Y?
LPK Design Internship participants have researched, sketched and trend forecasted what will be the next look in furniture for their generation. Help nurture and expose the home furnishing industry's future designers by reviewing the team's final project and gain valuable insight. LPK International, C&D, 6N
8:30-9:30 a.m.
Eliminate fear-based selling
Mark J. Lacy, president, The Furniture Training Co.
In this seminar, designed for store owners, executives and managers, Lacy will look at why salespeople are afraid to sell and what you can do to eliminate the fears. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor
9-10 a.m.
The digitally savvy retailer: Using emerging technologies to engage shoppers and sell more stuff
Julia Rosien
Social media strategist Rosien will help demystify some of the more exciting new technologies like location-based marketing and social media marketing, which can help retailers keep a competitive edge. Complimentary continental breakfast provided. IHFC, Green Wing, 11th floor, Ballroom B
10-10:30 a.m.
First time visitor orientation seminar
Learn how to navigate the High Point Market and make the best use of your time. Tips, suggestions, Q&A. High Point Theatre, next to the transportation terminal on Commerce Street
10-11 a.m.
Eco3 home: Moving sustainability mainstream
Bill Perdue, American Home Furnishings Alliance
Perdue explains how the AHFA's Eco3Home program works to describe green product attributes in terms mainstream consumers understand and how the Eco-3Home consumer website is helping answer consumers' questions about safety, health and the environment. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor
11:30 a.m.-12:30 p.m.
Selling to the hot buyers, Generation X and Y - why a powerful e-commerce presence is necessary
Mark Ricciardi, business development manager, Storis
This presentation includes top features required for your e-commerce solution to gain the attention of the Generation X and Y buyers, while also being a revenue generator. Learn how to increase selling power and market to the younger generations with your online presence. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor
Noon-1:30 p.m.
The business of design
Keith Granet, Granet & Associates
Granet will share insights into his philosophy about the business of design along with excerpts from his new book, "The Business of Design, Balancing Creativity and Profitability." Complimentary boxed lunch provided. No reservation needed. IHFC, Green Wing, 11th floor, Ballroom B
Noon-1:30 p.m.
Design Viewpoints Series: Value-added interior design
Tobi Fairley
From adding new services to continuing client contact, Fairley shows how adding value to your portfolio will bring in new clients and help entice former clients for future work. Sponsored by High Point Market Authority. Co-sponsored by ASID. CEU credit. No RSVP required. Free lunch on a first-come, first-served basis. 100 High Restaurant, Showplace West, plaza level
12:30-1:30 p.m.
Rise of the interior designer: What furniture retailers can learn
Libby Langdon
Join Langdon to look at the designer/client relationship and how retailers can amp up the appeal of the store environment and create customers for life. Complimentary lunch served. Seating is limited. Braxton Culler showroom, 310 S. Elm St.
1-2 p.m.
Commerce in motion
Roy Martin, Red Prairie
Martin, director of product management at Red Prairie, will define commerce in motion and explain what companies can do to better take care of their customers. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor
2-3 p.m.
Entrepreneurship & design: The benefits of local sourcing
Clayton Oxford, Clayton Oxford Designs
Join Oxford for a discussion on the anomaly of the small business importer and the forced switch to domestic production. Learn how a new sense of design guided by entrepreneurship and local materials will lead furniture production into the future. Sponsored by VandM.com. Market Square, Antique & Design Center, Mezzanine, Seminar Space
2:30-3:30 p.m.
Sellable & seductive: The evolution of upholstery
Amy Archer, Creating Inspired Seating
Learn the latest trends and how to effectively decorate your sales floor. NHFA Market Seminar Series. NHFA Retailer Resource Center, Plaza Suites, 1st floor
Wednesday, Oct. 26
8:30 a.m.-5:30 p.m.
Project next best seller - What will sell to Gen Y?
LPK Design Internship participants have researched, sketched and trend forecasted what will be the next look in furniture for their generation. Help nurture and expose the home furnishing industry's future designers by reviewing the team's final project and gain valuable insight. LPK International, C&D, 6N
 Heinzen York |
9-10 a.m. |
Greenleaders: Certified sustainability training
Showplace High Point and the Sustainable Furnishings Council are partnering to present this six-hour exam course. Written by a LEED-CI/AP, it was developed as a complementary program to provide the most comprehensive training available in green furnishings, giving manufacturers, retailers and designers the knowledge and credentials to be experts in sustainability. Six CEU credits. Cost is $299. To register, call (919) 967-1137, email admin@sustainablefurnishings.org or visit www.sustainablefurnishings.org. Showplace, top floor
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Educational seminars set for market
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