Simmons, Steinhafels make over Illinois fire house
Furniture Today Staff -- Furniture Today, October 26, 2011
VERNON HILLS, Ill. — Simmons Bedding and furniture and mattress retailer Steinhafels surprised some firefighters here with new living room, dining room and bedroom furniture in honor of their service to the community.
"We wanted to thank our local firefighters during Fire Prevention Week for the important service they provide to the community," said Gary Steinhafel, president and CEO of Waukesha, Wis.-based Steinhafels, which has a store in Vernon Hills. "Not only do they risk their lives to protect fellow citizens, they also spend countless hours on educational outreach to help prevent emergencies. We're honored to help create a comfortable place for these heroes to relax and unwind."
Simmons said it helped firefighters who "work hot" to "sleep cool" through a donation of 12 mattresses and foundations from its redesigned ComforPedic Loft memory foam mattress collection. Featuring Simmons NxG Memory Foam, the line has the AirCool Sleep System designed to provide a cool, comfortable and supportive sleep experience. It also features a mesh border that promotes airflow and breathability, along with a cooling Transflexion Core for extra support and additional heat dissipation.
"ComforPedic has a strong commitment to giving back to the communities in which we operate, and we're proud to be able to give back to Vernon Hills," said Anne Kozel, Simmons' specialty sleep brand director.
The fire station makeover is part of a nationwide initiative by Simmons in connection with the company's 20-week ComforPedic Loft road show tour, a mobile showroom traveling more than 10,000 miles to visit 35 retailers across the country. The station is the second of five fire stations around the U.S. to receive a mattress makeover from Simmons and a local retail partner.
To watch a video of the surprise makeover, visit http://www.comforpedic.com/vernon-hills-makeover.