Gel's the word in bedding showrooms at High Point
David Perry -- Furniture Today, October 26, 2011
AT THE MARKET — Gel rhymes with sell, and that's why more gel beds are popping up here.
The gel bandwagon is picking up speed, with Top 15 producers Therapedic and Restonic hustling new gel lines to market, joining independents Jamison and Paramount Sleep in entering the rapidly evolving gel category here.
Restonic is unveiling prototypes in its TempaGel line of gel-infused memory foam beds, retailing from $1,299 to $2,499. Laurie Tokarz, Restonic vice president, said her appointment book for High Point is full.
Therapedic says its new "swirl gel" offers a cooler night of sleep than a leading competitor's gel memory foam beds, while Jamison officials say their formulation of high-density memory foam is blended with gel beds that are significantly more substantial than those in other gel foams, thus improving the line's temperature control performance.
Paramount, meanwhile, adds "cooling gel technology" to its Back Performance line in three models, one an all-foam bed and two innerspring beds.
"People who lead an active lifestyle have benefitted from the performance power of gel for years," said Richard Fleck, chief marketing officer at Paramount. "We think it makes perfect sense to use cooling, supportive gel where you need it most - in your mattress."
Paramount's gel beds feature "breathable memory foam with gel" and a Feran Ice fabric treatment to wick away moisture, the company says.
Therapedic, Restonic, Jamison and Paramount join at least four other bedding producers here with gel foam beds: Serta, Simmons, Gold Bond and Classic Brands.
The gel boom was launched, industry observers say, by No. 2 Serta, whose iComfort line, featuring gel memory foam, has been a runaway retail hit.
Simmons has gel bedding in some of its new ComforPedic Loft models, while Gold Bond's gel line is called Cool Response Gel. Classic Brands, meanwhile, offers Cool Gel memory foam beds and pillows,
Pure LatexBliss is showing gel-infused sleep accessories in its GELinside collection of pillows and toppers.
And more gel beds are on the way.
Mark Akerman, recently named vice president of sales and merchandising for Klaussner's Enso Sleep Systems unit, said retailers are asking for gel and Enso will provide it to them.
"We are developing a gel line now," he said.
Most Recent Resources
- Getting the most out of offline leads
- Free Shipping and the Importance of Onsite Promotion
- Should Branded Manufacturers Participate in Flash Sales?
- Rugs 101 - Special Edition
- How Big Is Your Label
- Choosing a Web Site Developer
- Convergence: Tie Your Online & Offline Experience...
- Social Networks to Social Shopping
- Why Brands and Their Retailers are Facebook’s Biggest...
- Web Based Intelligence Gathering
- The Future of Tablets
- Shopatron: Bicycles & eCommerce
- A Guide to Holiday eCommerce Success
- Mattress Buying 101 - Connecting with Consumers
- Designing Your Brand’s Website for eCommerce
- Global Sourcing in 2010: Doing More With Less
- Comparing Four Options for Turning Web Site Traffic into...
- Are You Prepared for the 2009 Holiday Season? A Branded...
- Design, Develop, Deliver: The Three D's to Digitally...