Ralph Lauren Debuts RLH Collection Line
Ralph Lauren Home introduces antique reproduction furniture
Warren Shoulberg -- Furniture Today, October 26, 2011
AT THE MARKET — In what represents a third leg of its furniture strategy, Ralph Lauren Home is introducing a program here called The RLH Collection, a line of antique reproductions.
The line is produced independently of the company's two licensees - Schnadig for Lauren/Ralph Lauren and E.J. Victor for the Ralph Lauren Home Collection - and is available directly from Ralph Lauren Home.
The initial line, shown by invitation only at a separate showroom in the Union Square building here, features about 125 pieces, including case goods, upholstery and occasional items. Large-scale decorative accessories, mostly glassware, will be added to the line down the road, officials said.
All the pieces are sourced from China and feature a vintage, one-of-a-kind look. There are no suites or groupings; all pieces are stand-alones, many with French and English inspirations.
The wood offerings are heavily distressed, many using reclaimed timbers, while the upholstery uses vintage fabrics with only one choice of cover per piece. Finishes are heavy on patinaed looks.
While the pieces are individuals, buying the line is very much a group purchase. The RLH program will only be offered by the container-load and will not be stocked in the United States. Prices range from under $1,000 for individual chairs to as much as $8,000 for bureaus and case pieces.
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