'Kismet' brings together natural, synthetic fibers at Karastan
July 12, 2017,
Oracle Blush rug, Kismet collection
Call it Kismet.
The result, Karastan noted, is a combination of durability, sustainability and performance attributes from the SmartStrand fibers with a textural, low-profile pile height and heirloom quality created by the wool.
“Kismet is defined as something significant happening that comes about by fate,” said Tracy Pruitt, vp of design, Karastan. “So perhaps it is fate, or kismet, that Karastan would think to combine wool and SmartStrand Silk in one incredible collection.”
Via Kismet, Karastan is hoping to build its business with furniture and floor covering stores and e-commerce retailers. The collection’s price point, at $799 for a 5-by-8-foot rug hits a new tier, falls squarely between the company’s high-end $999 for an all-wool product and $499 for an all-synthetic rug.
“We’re fairly limited on what can be done with an all-wool product, and it’s hard to sell rugs that retail for more than $1,000,” explained Bart Hill, senior vice president, product and operation. “With Kismet we’ve created a performance advantage and a price advantage. We’ve created a hybrid product that can sell at a hybrid price point.”
Kismet’s design portfolio is also “hybrid,” Hill added. The mix ranges from archival antique Persian patterns updated with current colors for traditional preferences to contemporary abstract and textural styles for my modern tastes.
All of the rugs are realized in a range of neutrals, grays and cream with accents of steel blue, pale wheat and aqua.
Also, the rugs are finished using the same wash techniques that Karastan said it has been “using for years” — a process designed to enhances the drape and softness of each piece.
“We’re excited to bring this to the markets this summer,” Hill said. “We’ve previewed it with some of our customers, and their responses have been very good. This is the first time we’ve ever blended wool and synthetic fibers. It’s a big deal, and we’re seeing a lot of interest from retailers.”
Karastan will be showing Kismet and other new collections this summer at its showrooms in the Atlanta AmericasMart in Building 1, space 3-A-1, and Las Vegas’ World Market Center in space C-312.
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