HPMA, Fashion Snoops partner to advise market buyers
July 12, 2017,
NEW YORK — Fashion Snoops, a global creative agency that helps brands and companies harness future trends, is partnering with High Point Market Authority, organizer of the world’s largest home furnishings trade show, to give retailers, designers and manufacturers cultural trends to more accurately forecast upcoming consumer wants and needs.
Attendees at the fall 2017 High Point Market (Oct. 14-18) will be able to access an exclusive Fashion Snoops Trend Guide containing culture reports and trend directions. Fashion Snoops will also provide buying and forecasting information through the HPMA website ( www.HighPointMarket.org ) and during a presentation delivered at the market.
“The home furnishings sector is learning how to embrace and make use of trend forecasting information,” said Jaye Anna Mize, creative director for Fashion Snoops home division. “It is no longer a guessing game; our research tracks consumer behavior and cultural trends allowing our software to analyze and connect the dots from cultural influence to product innovation providing quicker sell through for manufacturers and retailers alike.”
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