Designer Miles Redd launches furniture collection with Ballard Designs

miles redd collectionATLANTA — Ballard Designs , a leading home décor retailer, has announced a new furniture collection with internationally recognized designer, Miles Redd.

The collection, officially launching this August, is the first direct-to-consumer collaboration for Redd, who is known for his quirky brand of cozy glamour, and aims to give customers an approachable resource for high-end design.

The launch assortment, exclusively designed for Ballard Designs, features 28 cross-category products, including case goods, upholstery, wall décor, lighting and accessories.

"It is important to me that great design can move and evolve with you. Looking beautiful is only part of the equation; it also has to make sense in order to work in your home," said the award-winning interior designer. "Partnering with Ballard Designs gave me the canvas to create bold, impactful pieces which marry fashion and function. I'm excited to help the customer take their decorating to the next level."

This collection, following the product partnerships with Suzanne Kasler and Bunny Williams, marks the third designer collaboration for Ballard Designs in the last seven years.

"Each design partner we collaborate with is purposeful and intentional; they are an integral part of the entire product development process from start to finish," said Ryan McKelvey, president of Ballard Designs. The multi-channel home furnishings retailer is based in Atlanta and offers more than 500 customizable pieces in its lineup.

The collection will launch with the early fall catalog in August, but the items can be previewed and purchased online.

Furniture Today Staff | Staff Editors

Furniture Today covers all the news concerning manufacturers, retailers and suppliers in the home furnishings sector.

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