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Nichols & Stone adds bedroom

Thomas Russell -- Furniture Today, October 28, 2011

Tuck Nichols, Nichols & StoneMANLIUS, N.Y. - Case goods and upholstery manufacturer and importer Nichols & Stone is introducing new bedroom groups for the first time in three years with three designs at upper-medium price points.
     The company used to have seven or eight inline groups before ceasing its manufacturing operations in Gardner, Mass., in 2008. Until now, its only remaining bedroom was one it developed as a licensee of Colonial Williamsburg.
     Since being acquired by L. & J.G. Stickley Furniture in the summer of 2008, the company has focused primarily on casual dining, upholstery and companion occasional pieces.
     Its three new solid wood bedrooms, with four-piece groups retailing from $3,900 to $4,900, will feature at least two types of beds along with a tall chest, dresser, master dresser, a mirror and two types of nightstands. It will introduce the new product at this week's High Point Market, where it shows in space P-102 of Union Square.
     Among the offerings is Wayside Inn, an updated traditional group in solid cherry with a distressed light brown finish. It has a thistle poster bed and a classic sleigh bed.
     Pacific Winds is a solid maple group with Asian design influences in light brown and black finishes. A signature piece is a bed with a headboard made with an intricate woven pattern of wood in various shapes.
Nichols & Stone’s Pacific Winds bed is an Asian-inspired design made with solid maple.     Park Lane has urban chic design influences and is made with walnut veneers and birch solids in a walnut finish. Signature pieces include an upholstered panel bed and a wave-like sleigh bed.
     Bedroom once represented roughly 30% of Nichols & Stone's business, but President Tuck Nichols said the company focused on other categories after the plant closing and the ownership change. He said the new bedroom line will be produced in Stickley's Vietnam case goods plant.
     "We have been talking about bringing back bedroom because it was important to Nichols & Stone," he said, adding that some customers have asked the company return to the category. "We felt it was the right time from the manufacturing side and from the marketing side. This broadens the whole selection and will be another profit center for our dealers."
     He said it could take a while before bedroom hits 30% of Nichols & Stone's revenues as it did in the past. But he remains optimistic about the potential.
     "I am thrilled about doing this," he said. "My real motivation is to see Nichols & Stone get back to being a stronger brand in the marketplace. I am excited about continuing to grow the business."

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Case goods

Oct 28, 2011

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