Mega USA offers Web ad service
Furniture Today Staff -- Furniture Today, October 28, 2011
RESEARCH TRIANGLE PARK, N.C. - Technology provider Netsertive has launched a comprehensive online advertising program for members of Mega Group USA, a national buying group for furniture, bedding, appliance and electronics retailers.
The program aims to increase local sales opportunities and targeted online exposure to Mega members by providing technology-driven online marketing, according to a press release from Netsertive.
Netsertive said a number of dealers signed up for the program at a recent Mega show, and said several dozen members are already using Mega WebAdvertising, powered by Netsertive. Mega WebAdvertising, features Netsertive's patent-pending Learning Engine program, which funnels qualified sales leads for the retailers' products by targeting consumers through contextually relevant search engine results and websites.
"As the marketing landscape continues to shift toward online advertising, Mega is making it more efficient for its dealers to reach local customers online," said Netsertive CEO Brendan Morrissey.
"These programs are designed to spotlight our members' stores and increase their brand preference in the minds of their customers," said Rick Bellows, president of Mega Group USA.
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