Share this on

Klaussner reports success with Solutions Studio concept

Heath E Combs -- Furniture Today, November 4, 2011

At J&J Furniture in Tillmans Corner, Ala., are Len Burke, left, and Dick Gautreaux, both with Klaussner; and Ed Jones, Kevin Booker, Susan Sewell, Liz Jones and Bob Jones of J&J.ASHEBORO, N.C. - Full-line importer and manufacturer Klaussner Home Furnishings is reporting success with its Solutions Studio in-store concept the company launched in April.
     Klaussner has opened 14 locations since introducing the program.
     The company said in a press release that it plans to again dedicate 5,000 square feet of its showroom at this week's High Point Market to promoting the studios. The company exhibits at 101 N. Hamilton St.
     In retail formats, the Solutions Studios range from 2,500 square feet to 5,500 square feet and offer a simple way to sell Klaussner products, the company says.
     "We are very excited with the overwhelming response since our launch last April," said Len Burke," vice president of marketing for Klaussner. "Every store has been very pleased with the finished product and thAt the Solutions Studio opening at retailer D.T. McCall & Sons in Cookeville, Tenn., are Bruce Macleod, left, Mandy Schloesser, Jerry Long, Cris McCall and Cindy Lee- Samples, all with D.T. McCall; Don Burnett of Klaussner; and Jairus Butler of D.T. McCall.e response from the retail sales associates has been outstanding."
     The company said it has opened studios at J&J Furniture at Daphne, Saraland and Tillmans Corner, Ala.; D.T. McCall & Sons in Lebanon, Lafayette and Cookeville Tenn.; Van Vreedes in Appleton and Green Bay, Wis., Kaplan's Furniture and Mattress Gallery in North Olmstead and Elyria, Ohio; Carolina Furniture Concepts in Waynesville and Arden, N.C.; Compass Furniture in New Orleans, La.; and Save-On Furniture in Stevens Point, Wis..
     The studios feature custom order upholstery in multiple product lines and price points. The core feature of the studios, according to Klaussner, is domestically made upholstery delivered in 21 days.
     For each studio, Klaussner offers designer assistance as well as point-of-purchase materials, tagging solutions, distinctive elements to highlight the area and a computerized Solutions Center that simplifies the selling process for retail sales associates.
     Klaussner developed the selling process for the studios with MicroD.

Share this on

Klaussner reports success with new Solutions Studio retail concept

Oct 14, 2011

Also by this author

Also by Heath E Combs

Featured Company

FurnitureCore.com

FurnitureCore.com is a dynamic web application aimed at the furniture industry. Retailers and manufacturers alike will find our deep reserve of tools to be exactly what their furniture business needs.www.furniturecore.com... more