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Jamison offers new Vita Pedic, latex lines

David Perry -- Furniture Today, November 4, 2011

Jamison offers new Vita Pedic HIGH POINT - Taking inspiration from sources as varied as ancient Greek mythology and state-of-the-art latex, Jamison Bedding is introducing two new bedding lines here.
     The Brentwood, Tenn.-based producer is stepping up its product strategies in keeping with its new brand position, "We Make Sleep Different." The new collections speak to retailers' needs for quality products that deliver choice, function, standout aesthetics and solid value, officials said.
     The company is launching a revamped Vita Pedic line inspired by Greek mythology and described as "the next generation in two-sided sleep." Also on its market agenda is a new Talalatex Conformer collection that combines the attributes of high quality latex with the benefits of adjustable comfort.
     "These are significant line introductions which, along with our new Gel Comfort products, represent just the beginning of what retailers will see - and can expect - from ‘the new Jamison' going forward," said Ken Hinman, senior vice president of sales and marketing.
     Addressing the needs of consumers who want better longevity from their mattresses, Jamison has transformed its Vita Pedic brand into a new two-sided innerspring collection of nine models, each inspired by a god from the mythology of ancient Greece.
     The Vita Pedic line, expected to retail in queen from $499 to $1,399, features Jamison's Smart Coil technology, an alternating coil design that reduces partner disturbance while properly balancing the body weight of the sleepers. Upper-end models use an enhanced version of the Smart Coil design that increases the number of coil alternations in the unit.
     Smart Coil units in the top five Vita Pedic models are foam-encased using a high density, eco-based foam. Varying layers of high density, ultra-soft poly foams are positioned over the coil cores.
     Top models feature Celliant Sleep, a fiber layer placed directly under the cover that has shown in clinical tests to increase oxygen levels in the body and regulate body temperature, officials said.
     "This material improves the amount of oxygen your body takes in as you sleep, which is widely recognized as contributing to comfort, pain relief, healing and recovery," Hinman said. "Celliant Sleep also works to distribute body temperature more evenly, extending its benefits to the hands and feet - not just to the body's central core."
     Other Vita Pedic beds use silk and wool fiber blends under the cover to provide seasonal sleeping comfort. The top Vita Pedic model also features Tencel, an eco-friendly botanic fiber woven into the cover to help manage moisture and maintain a dry sleep surface.
     Explaining the collection's Grecian influence, Hinman said the company was inspired by the Parthenon in Athens, dedicated to the city's patron goddess, Athena. Nashville, where Jamison was founded, has been called the "Athens of the South," and a park there features a replica of the famous temple.
     With model names like Athena, Poseidon and Aphrodite, "the Vita Pedic collection ultimately borrows as much from ancient history as it does from our own," Hinman said.
     Jamison's new Talalatex Conformer collection aims to capitalize on the company's early history as a proponent of premium latex. The new five-model collection combines the performance of premium latex with the advantages of adjustable comfort, the company said.
     Set to retail from $1,099 to $2,199 in queen, Conformer beds position Talalay latex layers of varying firmnesses over either a Talalay latex core or a high density, poly foam core.
     "This is a collection that truly leverages the best sleep attributes of Talalay latex: its superior pressure point relief; its uplifting support for proper spinal alignment; its two-dimensional quality which prevents it from bottoming out, and its natural hypoallergenic and dust mite-resistant nature, which makes it an ideal selection for allergy sufferers," Hinman said.
     All Conformer mattresses can be paired with one of three Jamison adjustable bases or with the company's steel-and-wood foundation.

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