Larosa launches design, promotional firm
Furniture Today Staff -- Furniture Today, November 4, 2011
Larosa
PHOENIX - Design educator Antonio Larosa has returned to the manufacturing side of the business to help furniture and furnishings companies with design and promotional services.
Furniture Promotion, the consulting arm of Larosa Design, specializes in promoting and developing branding strategies for the furniture design industry in the American and European markets.
"I believe that today, more than ever, the U.S. furniture industry needs knowledgeable and passionate professionals to help manufacturers get back to the golden age of furniture," Larosa said.
"Furniture Promotion is committed to support companies in all aspects of promotion, marketing and product development," he said. "We have to convince U.S. manufacturers that they need new designs and the right promotion if they want to be more successful and competitive. I grew up in Italy idolizing American design! Florence Knoll, Charles Eames, Harry Bertoia - these were my heroes. And when I got here, I saw that it was gone, vanished. I want to help bring it back," he said.
Larosa has worked in the American residential and contract furniture industry for more than 20 years, assisting manufacturers, government agencies, trade shows organizers, design offices and developers.
He is a frequent judge for design competitions, a lecturer on design, and creator of the Furniture Design Summit at the Savannah College of Art & Design, where he was most recently head of the furniture department, as well as the Furniture Revolution Gallery, which helps design students get their designs in front of manufacturers.
Furniture Promotion is based in Phoenix and is online at www.FurniturePromotion.com.
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