• Thomas Russell

Coaster Company expands Donny Osmond line

coaster-osmondThis dining set is being added to the Donny Osmond Home line at Coaster; it has a metal base and solid carrera marble top
AT THE MARKET - Coaster Company of America is adding about 200 SKUs to its popular Donny Osmond Home line at the Las Vegas Market this week, marking its third major introduction in the line since it was first launched in July 2015.

The expansion of the line is also the largest launch so far with more than 50 to 70 more items than the first two launches over the past two summer markets, respectively.

The product line, which is being shown in Coaster's showroom in space C-1621, includes upholstery and case goods, featuring product spread across three distinct style categories - Coastal Traditions, City Chic and Vintage Modern.

There are nine new dining sets, many of which retail from $999 to $1,399 for a table and four chairs. These sets include upper end looks and materials, available at value price points.

For instance a 48-inch round dining table featuring a Carrera marble top retails at $499. There are also rectangular tables featuring large solid mango tops and iron bases made in India, combining both materials and craftsmanship coming out of that emerging source country.

Another dining set coming out of India features a small leg table with a white marble top that is shown with a buffet made with solid sheesham. Like mango this wood species is native to India.

A trestle table made in Indonesia features a solid wood mahogany base and top with four wood species including white ash, walnut, acacia and hickory. Retailing at $699, the table seats eight comfortably.

In bedroom there are three new sets in Donny Osmond Home, including a set made in Cambodia featuring a wire-brushed herringbone pattern on the headboard and shown in a mink finish. With a four-piece set retailing at $2,299, it includes case pieces featuring contrasting gold hardware. A companion set is shown in a weathered gray finish and features contrasting matte black hardware.

The nine new Donny Osmond Home dining sets are among the 30 new dining sets the company is showing at market, ranging from smaller dinettes to larger scale formal sets that seat larger gatherings of six to eight or more comfortably, depending on the configuration. The three new bedrooms in Donny Osmond Home are among the 20 new sets Coaster is showing at market, about 17 of which are master bedroom sets retailing from $999-$2,999 for four pieces. The other three sets are new youth bedrooms, said Toby Konetzny, vice president of marketing.

Coaster is also showing a new collection called Farmhouse, which is its first whole home collection produced in Cambodia. It is made with solid pine and comes in three finishes, including Vintage white, black and a dark brown. The finishes, which can be mixed and matched within the collection, largely include white or black bases with dark brown tops on case pieces.

Crystal Nguyen, vice president of merchandising, said that the white combinations are expected to sell more on the East Coast, with the more rustic and industrial flavored rough-sawn brown and black combinations selling more on the West Coast. A four-piece bedroom featuring a queen-sized bed is expected to retail at about $1,999.

These and other products can be seen at the Coaster showroom in C-1612 and C-1621.

Thomas RussellThomas Russell | Associate Editor, Furniture Today

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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