• Bill McLoughlin

Donny Osmond offers inside look at his largest furniture launch ever

LAS VEGAS - Donny Osmond was on hand last week at the Coaster showroom to debut more than 200 new items to his Donny Osmond Home Line, engaging with retailers and discussing his plans to grow the DOH brand. 

Furniture Today caught up with the entertainer at the showroom where Osmond described the evolution of his line and the commitment he and his wife Debbie have made to creating home furnishings collections that reflect their own sense of style as well as their commitment to building a lasting brand. 

The massive introduction was the third iteration since Coaster first launched the Donny Osmond line in July 2015 and represented the largest DOH launch thus far. It included nine new dining sets, three new bedroom collections, a broad range of new upholstery and a large occasional offering. 

The nine new DOH dining sets were among 30 new dining sets Coaster showed at market, ranging from smaller dinettes to larger scale formal sets. The three new bedrooms in Donny Osmond Home are among 20 new sets Coaster showed, about 17 of which were master bedroom sets retailing from $999 to $2,999 for four pieces. The other three sets were new youth bedrooms.


Bill McLoughlinBill McLoughlin | Chief Content Officer

I'm Bill McLoughlin Editor in Chief of Furniture/Today and Chief Content Officer of KidsToday. For over 25 years I've covered retail across more channels of distribution then I can count. My goal on these pages is to share ideas, insights, even random musings to help enhance children’s lifestyle merchandising, whether that is in the form of trend, product or lifestyle information; or simply a fresh take on our society.

Some of you will agree with me, others not. Either way I hope to spark a lively dialogue that can help move the industry forward in positive directions.

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