Williams-Sonoma rolls out cross-brand designer service
August 8, 2017,
SAN FRANCISCO — Williams-Sonoma has launched a complimentary cross-brand design service called the Design Crew.
Consumers can visit or call their local stores to set up an in-store or in-home consultation with design experts across all eight of the retailer’s brands: Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, PBteen, Mark and Graham, Rejuvenation and West Elm.
The service includes help with gathering ideas, inspiration, paint and fabric recommendations; measuring, creating custom floor plans and design look across a room or multiple spaces; and fee-based installation service for assembling furniture, hanging drapes and other jobs.
“Innovation that best serves our customers’ needs in-store and online is our priority, and the new Design Crew allows us to provide customers with outstanding service and a range of aesthetics and products across all of our brands at the same time,” said Laura Alber, Williams-Sonoma president and CEO.
“The Design Crew experience enables us to maximize our competitive advantage of diverse brands, grow our in-store and online businesses and further our commitment to provide outstanding service to our customers.”
Williams-Sonoma joins a growing number of home furnishings retailers promoting complimentary or low-price design services, such as Art Van Furniture’s program through Scott Shuptrine Interiors, now offering low-cost packages of services, and Havertys H Design complimentary service.
Most Viewed Articles
Related Content By Author
Mid-August news features acquisitions, Amazon and avenues of growth
Furniture Retail Solutions
Over the past year, our editorial team has been on the road, studying retail – what's working and what challenges even the most established retailers face. Born from these studies is Furniture Retail Solutions – a multi-part series addressing common problems retailers face. Read our first two articles:
RSA Insights & Intelligence
RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* Why buying mattresses online is harder than consumers think
* How RSA can capitalize on the adjustable base boom