• David Perry

Kingsdown's BedMatch logs 11 million profiles in database

MEBANE, N.C. – Top 15 bedding producer Kingsdown’s BedMatch program has hit a milestone by logging 11 million consumer profiles in its data base, company officials said.

Introduced in 2011, there are currently more than 1,000 BedMatch diagnostic systems being used by almost 100 retailers around the world to help consumers discover the type of support best suited for them, the company said.

BedMatch works with any brand of mattress and was the first comprehensive diagnostic technology in the industry. The system uses 18 statistical measurements and more than 1,000 calculations to assist consumers in determining the best mattress to deliver the correct level of postural support and pressure relief for their specific body type and sleeping position. Without sharing the identity of consumers, Kingsdown is able to analyze information for retailers to give them a better handle on the needs and preferences of their customers, the company said.

KingsdownBedMatchKingsdown's BedMatch diagnostic system has now logged 11 million profiles in its data base.
“When we rolled out BedMatch six years ago, we knew it would be transformational for consumers shopping for new mattresses and for our retail partners looking to fulfill that sale,” said Frank Hood, CEO of Kingsdown. “Retailers using the system have a much higher chance of closing the sale and lower chance of a comfort return that dealers who don’t use BedMatch. Eleven million people have created profiles during the shopping experience, and each additional profile in the database allows for a sharper and better diagnosis.”

Kingsdown entered the sleep diagnostic approach to mattress selection in 1997 and has steadily refined and improved upon its patented technology. BedMatch gathers statistical measurements on pain criteria, flexibility of lumbar curve, distribution of weight in various anatomical zones and more, officials said.

“We’re excited to mark this impressive milestone and humbled that so many of our valued consumers have trusted us in helping them find their perfect mattress,” Hood said.

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

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