• Erin Berg

Hoff named Hooker Upholstery president

Appointment completes Hooker Furniture’s legacy business units team

JHoff-Hooker-UphJeremy Hoff
MARTINSVILLE, Va. – Hooker Furniture Corporation has named Jeremy Hoff to the new position of president of Hooker Upholstery.

This appointment completes the company’s strategic reorganization of its legacy business units. In June, Hooker had named a president for each of its divisions Hooker Casegoods, Bradington-Young and Sam Moore.

“We are very pleased to have an executive of Jeremy’s caliber to provide focused and dedicated sales and merchandising leadership to Hooker Upholstery, which is already a fast-growing business unit with positive momentum,” said Mike Delgatti, president of Hooker Legacy Brands.

Most recently, Hoff served as president of Theodore Alexander Furniture since 2015 and prior to that was senior vice president of sales at A.R.T. Furniture Inc., where he pioneered the upholstery category for the company.

“Jeremy has demonstrated a high level of sales and merchandising performance over the course of many years, and comes to our organization with the exact background and experience needed to take Hooker Upholstery to an even higher level,” said Delgatti.

While Hooker Upholstery’s core product line is leather upholstery, it has expanded recently into barstools, domestically produced “Nest Theory” upholstered beds and will be expanding its motion leather upholstery line-up by three times at the High Point Market in October.

“I am truly honored to join a company with the history and reputation of Hooker Furniture and am excited at the opportunity to lead this important Hooker Legacy business unit with so much growth potential,” said Hoff.

In addition to his management roles at Theodore Alexander and A.R.T, Hoff also served as a regional sales manager for Broyhill and a manufacturers’ representative for Universal, Craftmaster, Pulaski and King Hickory. He began his furniture career as an assistant sales manager for Louis Shanks Furniture in Houston.

Hoff will be based in Martinsville and report to Delgatti. He joins Steve Lush (Hooker Casegoods), Craig Young (Bradington-Young) and Frank Richardson (Sam Moore) in the roles of president for Hooker’s Legacy Business Units.

Erin BergErin Berg | Associate Editor
EBerg@furnituretoday.com

Erin Berg is an Associate Editor for Furniture/Today. After earning her B. A. in Broadcast Journalism from the University of Southern California, Erin began her career in marketing where she served clients in a wide variety of industries from film and television entertainment to aviation. Erin lived in Italy and four different states before landing in North Carolina in 2009.

Erin can be reached at EBerg@furnituretoday.com or at 336-605-1040.

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