Carolina Custom Leather adds line
Gary Evans -- Furniture Today, November 18, 2011
CONOVER, N.C. - Michelle Rosson, former director of North America and Latin America sales and merchandising for leather upholstery source Kuka, has joined leather producer Carolina Custom Leather, which introduced its first fabric line at the recent High Point Market.
Rosson, who also was director of marketing and merchandising at Thomasville, will be responsible for design, merchandising and the creative direction of Carolina Custom Leather.
Rosson and Todd Stroud, president of the three-year-old Conover, N.C., company, said the goal is to give customers options with its domestically made product that usually aren't provided by offshore sourcing companies that typically limit styles and covers.
Rosson said the company plans to feature distinctive fabrics that include high-end velvets, linens and sophisticated wovens.
Stroud, a former retailer and executive with Bradington-Young, said a key component will be combination fabric and leather collages. Retail price points for fabric sofas are in the $1,999 range and leather runs $2,499 to $3,999.
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