Decorating Den Interiors modifies network model

New franchisees can use their existing company name

MEADVILLE, Pa. — Decorating Den Interiors is introducing a new business model through its LIVV Home Collection of furniture, window treatments, wall and floor coverings, lighting, accessories and closet systems.

The new model gives interiors designers a way to build a Decorating Den Interiors franchise while continuing to use their existing business name or identity as a primary brand. Also, the company will no longer require a logoed vehicle for each franchisee.

“Being flexible with branding and the choice to include or omit vehicle branding allows even the most successful seasoned interior designers access to Decorating Den Interior business practices and perks along with saving them time and money while also providing access to the LIVV Home Collection™ pricing and vendor relationships that many could not acquire on their own, all while generating a substantial amount of new customer acquisitions,” said James S. Bugg Jr., CEO and president.

The LIVV Home Collection includes some 135 home furnishing suppliers, and it also provides a client development system, proprietary web-based customer relationship management software, extensive marketing support including supplier-based quarterly promotions, ongoing training and education, an incentive program, an annual conference and LIVV Home Collection market, and the camaraderie of design professionals across the U.S. and Canada.

Furniture Today Staff | Staff Editors

Furniture Today covers all the news concerning manufacturers, retailers and suppliers in the home furnishings sector.