Target launching mid-century modern home collection
August 17, 2017,
MINNEAPOLIS — Target will launch the first of four new home furnishings collections next month — the first harkening back to its early days in business.
Project 62 (for 1962, the year Target was established) will feature small-scale mid-century modern styles with Scandinavian influences in the living room, bedroom and dining room categories, with pillows, accents and more, according to the first-look images on its website.
“The assortment is hyper-focused on making environments effortlessly functional through smart solutions for urban, small-space living,” Target said in an introduction on its website. It includes more than 1,200 pieces (including tabletop and decor), a spokeswoman said. Prices will range from $16.99 to $699.99 in the bedding and furniture categories.
Project 62 was developed in-house and will be refreshed multiple times throughout the year, she said in an email.
In an interview with Architectural Digest, Target Executive Vice President and Chief Merchandising Officer Mark Tritton said the retailer will introduce “four new home brands with distinct aesthetics” over the next 18 months.
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