We took the CertiPUR-US certification class and this is what we learned
CertiPUR-US is a program of the not-for-profit organization Alliance for Flexible Polyurethane Foam that was developed to make sure polyurethane foam meets standards for content, emissions and durability.
It analyzes polyurethane foam in independent, accredited labs and allows producers, distributors, manufacturers and retailers to register their foam with CertiPUR-US. The CertiPUR-US certification helps consumers feel safe and confident about buying bedding products that contain polyurethane foam.
CertiPUR-US offers an online class as well as a certificate of achievement to those who complete the class. This is a good opportunity for RSAs to increase their knowledge of the standards surrounding polyurethane foam and CertiPUR-US, which are things customers may bring up on the sales floor.
Over 1,000 RSAs have taken the course so far, and while we encourage you to take the class yourself, here are some key takeaways we found when we took the class:
Mattresses themselves cannot be certified, only the foam inside.
Only flexible polyurethane foam can be certified. The program does not certify latex, which means it can be mixed with polyurethane foam.
If a product contains more than one layer of polyurethane foam, all layers must be certified to be CertiPUR-US registered. If the foam in a product is CertiPUR-US certified, you cannot say it is chemical-free. You can say it was not made with chemicals, but chemicals are present everywhere in small amounts.
When your company successfully registers with CertiPUR-US, it will show up on the consumer section of its website. This will help consumers know if products in your store contain certified foam, and some consumers won’t purchase a product unless the foam is certified.
After your foam passes initial certification, it’s analyzed and tested twice in the first year, and annually after that.
When making claims in connection with the CertiPUR-US program, here are a few things you can and can’t say:
You can say:
✓ Made without Ozone depleters
✓ Made without PBDEs, TDCPP or TCEP flame retardants
✓ Made without mercury, lead and heavy metals
✓ Made without formaldehyde
✓ Low VOC (Volatile Organic Compound) emissions for indoor air quality (less than 0.5 parts per million)
You can’t say:
✕ Chemical free
✕ No flame retardants
✕ Environmentally safe
✕ No carcinogens
✕ Renewable, recycled, green, sustainable or eco-friendly.
Key takeaway: Take any chance you get to further your knowledge about the products you’re selling.
Did you take the class? How’d it go? Comment below and let’s talk.
RSA Insights & Intelligence
Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. But this isn't a one-way conversation. Tell us what's on your mind and let’s start a dialogue.
Parting thoughts on High Point Market