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Lifestyle's Forbidden City show set for Jan. in Vegas

Ray Allegrezza -- Furniture Today, November 28, 2011

HIGH POINT - Case goods and upholstery resource Lifestyle Enterprise says it will host its next Forbidden City Furniture Show Jan. 27-29 at the Riviera Hotel in Las Vegas.
     James Riddle, CEO of Lifestyle USA, said Lifestyle will fly in hundreds of retailers, including many who have never shopped the Las Vegas Market, whose winter edition will run Jan. 30-Feb. 3.
     "As of right now, we are expecting between 400 and 500 retailers, but that number could easily go up," Riddle said.
    He added, "The retailers that have attended our Forbidden City Furniture Show know they will get the first look at new products that combine incredible styling with price points that simply can't be beat."
Lifestyle will have a 13,000-square-foot showroom in the Riviera with between 12 and 15 new bedroom suites, 10 to 12 new dining room groups and a similar number of stationary and motion upholstery groups shown as part of the firm's Shanghai division. Riddle said the show is targeted at customers with the capability to purchase containers. "Being a container only supplier allows us to offer the best looks, the best values and the pricing that only Lifestyle can offer," he said.
     At past Forbidden City shows, the company has added to the excitement by giving away luxury cars and high-ticket consumer electronics.
    "While we haven't finalized this portion of the show yet, our dealers can rest assured that we have a number of surprises ready for them that we know they will like," Riddle said.

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