• David Perry

Tuft & Needle targets Mattress Firm with new campaign

PHOENIX – In an unusual move, online mattress retailer Tuft & Needle says it will pay shoppers $100 if they don’t like their Tuft & Needle mattress and then purchase one at Mattress Firm.

“The Mattress Bet intends to shine a light on big mattress stores taking advantage of their customers from price and materials to delivery and returns,” the company said. It says that it is betting $1 million that customers will prefer its buying experience and product over those at Mattress Firm.

Tuft & Needle said it has set aside $1 million to cover that bet.

The company said that 95% of its customers keep and love their Tuft & Needle mattress. It said its new campaign is designed to send “a message to the Goliaths of the mattress industry.”

David PerryDavid Perry | Executive Editor, Furniture Today

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

Follow me on Twitter at https://twitter.com/DT_Perry
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