• Thomas Russell

Cresent moves to new space at 220 Elm

Company plans to reintroduce custom dining program with redesigns, multi-step water-based finishes

HIGH POINT – Case goods manufacturer Cresent Fine Furniture is moving to a new showroom space this market but keeping its presence at 220 Elm, where it has been for the past several years.

The company previously occupied about 8,000 square feet in space 201 of the building, said Taylor Condra, president. It now plans to occupy a similar size space on the third floor of space 220 in the same building. The company will share an entrance with Najarian Furniture, which next April is moving to a 40,000-square-foot freestanding showroom it is building at 113 W. Green Dr.

“This is a one-market move,” Condra said. “When Najarian moves out of the building by next April, we are discussing how much space we will be needing in that building.”

He said that, initially, he was concerned that the company would not have enough room to show everything in the new space as it is roughly 900 square feet smaller than its previous location at 220 Elm.

“Thankfully, that is not the case at all,” he noted, adding that the space is particularly well-suited for showing bedroom vignettes.

In addition to new bedroom pieces, the company plans to reintroduce its custom dining program that launched in April.

“We sold the heck out of the program and got good feedback from retailers and made a lot of little design changes,” he said. “Every chair, every table and every leg got some little tweaking based on feedback from retailers.

The BenchMark dining collection is made with imported parts that are assembled and finished with water based finishes in the company’s plant in Gallatin, Tenn., where Cresent is based. He said the company also has switched to Sherwin-Williams, which he said offers more multi-step water based finishes that add further depth to the look of the finished product.

Thomas RussellThomas Russell | Associate Editor, Furniture Today
trussell@furnituretoday.com

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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