Cresent moves to new space at 220 Elm
September 7, 2017,
HIGH POINT – Case goods manufacturer Cresent Fine Furniture is moving to a new showroom space this market but keeping its presence at 220 Elm, where it has been for the past several years.
The company previously occupied about 8,000 square feet in space 201 of the building, said Taylor Condra, president. It now plans to occupy a similar size space on the third floor of space 220 in the same building. The company will share an entrance with Najarian Furniture, which next April is moving to a 40,000-square-foot freestanding showroom it is building at 113 W. Green Dr.
He said that, initially, he was concerned that the company would not have enough room to show everything in the new space as it is roughly 900 square feet smaller than its previous location at 220 Elm.
“Thankfully, that is not the case at all,” he noted, adding that the space is particularly well-suited for showing bedroom vignettes.
In addition to new bedroom pieces, the company plans to reintroduce its custom dining program that launched in April.
“We sold the heck out of the program and got good feedback from retailers and made a lot of little design changes,” he said. “Every chair, every table and every leg got some little tweaking based on feedback from retailers.
The BenchMark dining collection is made with imported parts that are assembled and finished with water based finishes in the company’s plant in Gallatin, Tenn., where Cresent is based. He said the company also has switched to Sherwin-Williams, which he said offers more multi-step water based finishes that add further depth to the look of the finished product.
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